Tesco rolls out Jack’s private label products to 900 of its stores.
Stepping up value credentials
Tesco has rolled out Jack’s private label products into Tesco stores for the first time.
Nine private label products from its discount fascia, Jack’s, will be stocked in 900 of its larger format stores until the end of May.
Products included in the move will be apple juice, orange juice, mineral water and multipacks of diet lemonade.
The initiative aligns with Tesco's heightened focus on delivering value to shoppers. To celebrate its centenary year, the retailer has also introduced ‘Clubcard Prices’, which offers its 19 million Clubcard holders a discount of up to 50% discount on selected products.
Alessandra Bellini, Tesco Chief Customer Officer, commented on the move: “Clubcard continues to be the most rewarding loyalty scheme in the sector. As we are celebrating 100 years of great value, we wanted to say a big thank you to our millions of loyal Clubcard customers with special lower prices just for them.”
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