Italy: partnerships and financial results

Date : 18 December 2018

As Carrefour Italia and, separately, the VéGé Group form new partnerships and Consorzio Sun reports its latest financial results, we round up news from the country.

Carrefour partners with Supermercato24

As part of an agreement with pure ecommerce retailer Supermercato24, Carrefour products have been added to the company’s online platform. Shoppers in Bergamo, Bologna, Brescia, Brianza, Como, Genoa, Milan, Monza, Turin and Udine will have access to Carrefour’s products initially. Orders through Supermercato24 are picked by a dedicated shopper and delivered to a shopper’s home in one hour.

Carrefour Italia’s director of marketing, customers, services and digital transformation, Pierre Queau, said, “Carrefour Italia is very attentive to innovation and continues to invest in solutions that can improve the shopping experience of its consumers, both online and at the point of sale. The partnership with Supermercato24 is part of this strategy, increasing the coverage of our ecommerce network and allowing us to offer our customers an increasingly convenient, simple and fast purchase experience”.

VéGé Group gains a new member

VéGé Group has signed an agreement with Consorzio Scudo, which will see the latter join the VéGé alliance. Scudo combines the buying of retailers operating in Basilicata, Calabria, Campania, Lazio and Puglia.

From 1 January 2019, Consorzio Scudo will work with VéGé to innovate and expand its sales networks. The entry will help strengthen VéGé‘s position and help it enter 2019 with its members operating 3,509 stores throughout the country.

VéGé Group’s president, Nicola Mastromartino, said: “We are extremely satisfied with the entry of the Scudo consortium into the Group. This result comes in time to celebrate a year full of important successes that confirms the constant growth of Gruppo VéGé”.

Consorzio Sun generates €3bn in turnover

Consorzio Sun, meanwhile, has published its forecast for its 2018 turnover. Sun said it expects to generate an annual turnover of €2.92bn for the year, which it says will see it account for a market share of 3.6%. Consorzio Sun said it hopes its market share will reach 4% in 2019. Within the supermarket channel specifically, Sun said the combined share of its members reached 5.1%.

Consorzio Sun is comprised of five companies; Brescia-based Italmark, Ascoli Piceno-based Gabrielli Group, Venice-based Cadoro, Rome’s Gros Gruppo Romano Supermarkets and Alfi (Gulliver), from Asti.

The group’s private brand, Sun, has 2,150 SKUs and generated €150m of turnover in 2018. Other private label lines including, Saper Scegliere, Scelte Premium, Scelte Per Te and Scelte dalla Natura, were expanded and will continue to grow in 2019.