Italy: expansion and augmented reality

Date : 06 December 2018

As Coop Italia looks for new opportunities to export a private label range to Germany, Spanish start-up Glovo expands its delivery offer in Italy. Meanwhile, Esselunga enhances its shopper engagement by bringing augmented reality to stores through its app.

Coop expands private label range to Germany

Since 2015, Coop Italia has signed agreements with several retailers globally that has led to them listing its private labels in their ranges. These agreements were signed as part its membership of buying group Coopernic and separately as part of the consumer cooperatives group Eurocoop. The deals enabled other retailers to stock Coop’s authentic Italian foods at private label prices.

More recently, Coop Italia has announced plans to export its dolce vita private label range to Germany. The news was reported as part of an interview with Germany-based trade publication Lebensmittel Zietung. Coop has said it will start by targeting “small German retailers, gourmet chains or organic specialists and distributors who are interested in developing a full range of authentic, high-quality Italian food products”.

Esselunga introduces smart purchase with augmented reality

As part of the Vodafone 5G Experience Day in Milan, Esselunga has partnered with the company to enhance its customer shopping experience. The project uses augmented reality to identify nutritional and promotional information and suggest products based on user preferences.

Esselunga developed a smartphone app that filters products based on their content and features high-quality graphics. The extended information provided will allow customers to make a more informed choice, improving their shopping experience.

Source: Esselunga

Glovo continues growth in Italy

Spain-based start-up Glovo offers a delivery service for ‘anything’, including, food, medicine, gifts and more. The service is made available through its app in 21 countries, while the company is continuing to expand globally.

In Italy, Glovo has expanded its offer and introduced its online supermarket known as Glovo supermarket. Glovo Prime, a fast 30-minute home delivery service, has also been added to its range of services. The offer includes unlimited deliveries and is priced at €5.99 for a monthly subscription.

Glovo Italy’s marketing manager, Cecilia Braguglia, said, “Glovo Prime fits perfectly with the development of our offer and is the result of user analysis. This research has shown how the average rate of orders via app is increasing and is now over three times a week for our most loyal shoppers”.

Source: Glovo