Italy: ecommerce developments

Date : 24 May 2019

As Despar Centro Sud launches an online grocery service and Carrefour expands its partnership with Supermercato24, we round up news from the country.

Carrefour expands collaboration with Supermercato24

Carrefour and Supermercato24 have announced they are expanding the coverage of their partnership beyond the 14 cities where the service is operated into the regions of Toscana and Campania. The agreement will enable shoppers to have their orders delivered to their homes within one hour of ordering. They will pay the same price for their products as they would in-store.

Commenting on the service, Carrefour’s director of ecommerce and digital transformation, Enrico Fantini, said: “ Carrefour Italia is very attentive to innovation and continues to invest in solutions that can allow us to be closer to our consumers and their territory, both online and at sales points.

Despar Centro Sud launches online

Despar Centro Sud, meanwhile, has announced it will launch an online grocery service, Despar a Casa. The solution will be added following input from ReStore, a provider of ecommerce services for Italy’s retail industry. Following the launch, Despar Centro Sud said it plans to invest €7m in expanding its store network.

Despar a Casa will enable shoppers to buy from the retailer’s total range, while it is available without having to spend more than a certain amount. Shoppers will be able to have orders delivered to their homes or to collect it from the Interspar store in Corato. Initially the service will be available in the municipality of Corato, near Bari, before it is potentially rolled out to other locations in the Calabria, Puglia, Basilicata, Campania and Abruzzo regions, depending on its success.