Iceland trials Bargain Booze link-up for The Food Warehouse

Date : 17 September 2020

Patrick Mitchell-Fox

Senior Retail Analyst

The Grocer magazine has reported that Iceland has launched a trial to bring Bargain Booze branded concessions into its Food Warehouse stores, to boost alcohol ranges and bring greater focus to the offer. Extends Food Warehouse alcohol range to 1,000 lines The trial stores at Cheltenham, Poole…
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