Following the successes of both its home delivery service and recently reintroduced online service, Iceland has revealed plans to launch a Click & Collect option for its customers.
Latest supermarket to launch Click & Collect
By April this year, Iceland shoppers will be able to order online and collect their purchases from 540 of the supermarket's stores. The retailer is also on the look-out to acquire more store space from which it can operate the Click & Collect service.
Retailers compete with Click & Collect initiatives
While Iceland is the latest supermarket to launch Click & Collect, other grocery retailers are taking the concept to another level by thinking outside the box to reach more customers. Asda, with particular regional strengths in the North, has rolled out an initiative to reach more customers in the London area by providing a Click & Collect service where shoppers can pick up their grocery items from one of six tube stations. Waitrose customers may soon be able to pick up their online groceries from locations such as petrol stations as the retailer looks to install lockers for customer convenience. Another retailer who has been making the most of this fast-growing trend is Tesco which piloted its first off-site Click & Collect locations last year.
Online shopping grows in the UK
The expansion of Iceland's online services to Click & Collect follows the reintroduction of its online shopping last year, 15 years after Iceland became one of the first UK retailers to launch online. Since then, technology has revolutionised the retail landscape and it seems that all retailers are keen to compete in this arena. Morrisons is the latest of the major multiples to offer online shopping with its website going live only last month and its first deliveries set to take place in collaboration with Ocado on January 10th.