We take a look at how JD.com is using its capabilities in logistics, supply chain and technology to help combat the epidemic and provide a trusted and reliable shopping experience at the same time.
Ensuring food supplies to meet online demands
Same as Alibaba and Walmart, JD.com also saw large increase of food sales during the ongoing epidemic when compared to the same period last year.
For the period of 24th January to 2nd February, JD.com’s sales of fresh food increased by 215% YoY (year-on-year), and nearly 15,000 tons of fresh products were sold.
Vegetables were the category with the highest sales growth, with sales increasing by nearly 450% YoY. Pork, beef, mutton, poultry and eggs all exceeded 400% YoY sales growth.
Sales of vegetables in its omnichannel offline stores, 7FRESH, were up by 313% YoY during the same time period. Sales of staples such as rice, noodles, grain and cooking oil increased by 267%.
The company's logistics department is ensuring customers in nearly 300 cities can still enjoy delivery service, whilst deliveries from medical institutions for Wuhan coronavirus support are prioritised.
Launches of IoT and AI powered initiatives
- Smart speaker: JD.com's smart speaker launches coronavirus situation query function. Using voice commands such as “epidemic broadcast” and “epidemic assistant” will give users access to the latest information on the coronavirus as well as protection and prevention
- Emergency Resources Information Platform: it is for government, enterprises and public welfare organisations to use free of charge, providing municipal and medical institutions access to 3,000 online quality suppliers and national emergency logistics services.
- Online health consultation: offers free online consultation 24/7 for people who suffer from the virus symptoms and wish to consult doctor from the comfort of their home
Leveraging supply chain capability to show support
JD.com has opened a special channel for Wuhan coronavirus aid and is transporting donated goods including masks and gloves. As of 6pm on 31st January, it had transported more than 140 tons of prevention materials to Wuhan.
Retail Analysis Asia