Hong Kong: 7-Eleven and M&S partner Deliveroo

Charles Chan
Senior Retail Analyst
@RetailAnalysis

Date : 16 October 2020

7-Eleven and Marks & Spencer have partnered Deliveroo to offer customers on-demand grocery delivery in Hong Kong.

Over 1,000 grocery products added to Deliveroo

Shoppers in Hong Kong will shortly have access to 1,000 (c.200 from 7-Eleven and c.800 M&S) additional grocery products on Deliveroo. The service provider has over 7,000 riders in Hong Kong and can deliver items in as fast as 30 minutes.

The Deliveroo and 7-Eleven partnership initially covers 40 7-Eleven stores, offering approximately half of the store’s popular items. Further expansion is expected as this is the first stage of a multi-phase partnership. While the Deliveroo and M&S partnership allows customers to order grocery items from 11 M&S stores in locations such as Central, Kowloon Bay, Wan Chai and Tsim Sha Tsui.

Meeting new consumer trends and reaching new customers

Brian Lo, Deliveroo Hong Kong’s General Manager, said, “Hongkongers have grown accustomed to the convenience of ordering in and receiving takeout right to their doors given the volatility of the epidemic. At Deliveroo, we listen to our customers and pride ourselves on keeping up with consumer trends. The global pandemic has accelerated the importance of delivery services, and the need for at-home delivery services beyond takeaway food.”

Alex Liu, 7-Eleven Hong Kong & Macau’s Managing Director, said, “This is certainly an exciting initiative for us as it is our first time partnering with a food delivery platform. 7-Eleven is dedicated to offering a range of tasty ready-to-eat products under our own brand 7-SELECT and HOTSHOT. With over 970 stores across Hong Kong, customers can access delicious meals in a convenient way. We also continue bringing new and exclusive products to give excitement for our customers. Partnering with Deliveroo helps us to reach out to new customers and expand our customer base. With this partnership, we are extending convenience to another level, customers can enjoy our products anytime, anywhere.”

On-demand delivery partnerships forming across the region…

The outbreak of COVID-19 has accelerated partnerships between grocery retailers and third party on-demand platforms. More consumers working remotely and staying at home for meals have boosted demand for grocery delivery. While many businesses have increased investment in developing in-house ecommerce platforms, partnerships with service providers have also been formed to gain first movers advantage, expand existing online capacity, as well as improve internal capability via test and learn.  

  •  M&S with foodpanda in Hong Kong, Singapore and Malaysia (more insight here)
  •  7-Eleven and Guardian with foodpanda in Singapore (more insight here)
  •  7-Eleven with foodpanda in Malaysia (more insight here)
  • Circle K, PARKnSHOP, YATA and DS Groceries with foodpanda in Hong Kong (more insight here)
  • 7-Eleven with foodpanda in the Philippines
  • 7-Eleven, FamilyMart, OK Mart and Hi-Life with foodpanda in Taiwan
  • Some traditional hawker stalls with foodpanda and Uber Eats in Taiwan
  • Grab expanding its delivery services from convenience stores and supermarkets across 50 cities in Southeast Asia (more insight here)
  • Lawson, FamilyMart, Robinsons Supermarket and Starbucks with Grab in the Philippines (more insight here)
  • Lawson with Uber Eats in Japan, covering over 1,000 stores in 10 prefectures

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