France-based trade publication LSA has reported that Casino-owned Franprix has opened its first store in the UAE, in Dubai.
Store based on Mandarine concept
The 440 sq. m store is based on Franprix’s Mandarine concept. There are 6,500 SKUs, with products sold in bulk, a juice machine and roasting pan. Part of the store is adapted to suit the needs and expectations of local customers.
Franprix worked with local partner Meraas to roll out the store, which is open every day until midnight.
Franprix enters after other Casino brands
Other brands owned by Casino have already established themselves in Dubai. For example, Monoprix entered the market in 2013 and a Géant Express store is in the Mudon shopping mall. Franprix will evaluate the success of its new store before considering whether to expand it further.