France: Biocoop results, Carrefour's focus on organic

Date : 18 March 2016

French organic retailer Biocoop has ended 2015 with a 17% increase in turnover, to EUR768m, and 383 stores.

Biocoop will have more than 400 stores this year

Biocoop, which is celebrating its 30th anniversary this year, opened 33 new stores in 2015 and plans 40 in 2016 to take it over the 400 mark. As well as expansion, Biocoop is committed to supporting organic farming and responsible consumption; these are core to its philosophy.

Carrefour expanding its organic stores

Carrefour is also putting more focus on organic stores and speeding up their expansion. It has opened five Carrefour Bio stores since 2013 and a sixth will debut in Paris at the end of March. The store network could reach 10 by the end of the year, as Carrefour plans to take the concept to other large French cities. The retailer is already revamping some of its existing stores, changing the colour scheme and expanding some lines in both food and non-food.

On 20 March, Carrefour launched its first TV advertising campaign dedicated to organic, highlighting its offer across food, textiles and cosmetics.

Health and wellness is a growing trend in Western Europe

Retailers are benefiting from shoppers' growing awareness of health and wellness issues by improving and widening their ranges, with many using private label to differentiate themselves. In Italy, Crai launched an organic range, Pam opened an organic shop-in-shop and Selex is seeing rising sales of organic and healthy ranges. In Denmark, Dagrofa has partnered with a dietician and health expert while Germany's Rewe relaunched its free from ranges.

Follow trends in Europe

Discover more about the outlook for Western Europe here.