New Zealand's largest grocery retailer has signed a deal with data analytics company dunnhumby.
Partnership restricted to North Island
Foodstuffs is the first retailer in New Zealand to partner with dunnhumby, who launched thier business in the region by setting up in Australia in 2018. Foodstuffs business is split into two entities, Foodstuffs North Island and Foodstuffs South Island. The deal is with the North Island part of the business, who operate around 400 stores across foodbarn, supermarkets, convenience, liqour and wholesale formats.
More retailer partnerships to come next month...
The partnership will see dunnhumby analyse Foodstuffs sales and customer data to help make better decisions about store locations, ranging, pricing, promotions and bringing better personalsation to its loyalty programme members. The data analytics firm dunnhumby has said that it is in talks with all Australian grocery retailers and is set to announce further partnerships in the region next month.