E.Leclerc launches ecommerce platform in Spain

Date : 13 November 2018

France-based retailer E.Leclerc has launched a new online shopping website for one of its hypermarkets in Pamplona. The retailer hopes to extend the service to all of its Spanish stores in the coming months, infoRetail reports.

Easier for shoppers

Vice president of E.Leclerc Spain, Patrick Rigault, said that through its new online channel, the company will make shopping easier and more comfortable for its customers. Fresh products, ambient and non-grocery items will all be sold through the platform. E.Leclerc said that it will aim to use local and regional suppliers where possible, and have a dedicated organic and free-from area online. Shoppers will be able to collect their order in-store or opt for home delivery, choosing a time slot they prefer.

E.Leclerc already has a well-established online operation in France, which will help it to roll-out its Spanish service. It has around 15 hypermarkets in Spain.

Source: E.Leclerc
Source: E.Leclerc

Retailers in Spain are moving online

Retailers in Spain are evolving to create online and omnichannel strategies. Juan Roig of Mercadona recently commented that digitalisation is essential for any retailer looking to stay relevant to shoppers as Mercadona announced plans to bolster its ecommerce offer in Spain. Omnichannel developments are also a theme, with Lidl announcing the launch of its digital loyalty card, and Amazon introducing its top-up service.

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