Edeka streamlines private label brands for fresh produce

Date : 08 November 2013
Edeka has relaunched its fresh produce private label ranges ‘Rio Grande’ and ‘Gärtners Beste’ (Gardener’s Best) under the Edeka umbrella brand. Differentiation through packaging Over 120 fruit and vegetable products were relaunched to create a modern, eye-catching appearance and improve on…
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