Edeka has opened a food technology campus next to one of its supermarkets in the centre of Berlin. The campus is a space for start-ups to develop and test their products and technologies.
Shaping the ‘assortment of tomorrow’
Edeka hopes the campus will shape the ‘assortment of tomorrow’ by supporting start-ups. There is a coworking room, a kitchen studio and an event space on the campus. The retailer also provides start-ups with support from a network of experts and will allow them to test their products in-stores soon.
Lunar GmbH will run the campus
Lunar GmbH, a subsidiary of Edeka headquarters, will run the campus. Lunar GmbH was also responsible for Edeka’s ‘Foodstarter’ platform launch in July 2017. The online platform connects start-ups to food retailers. Since its launch, over 700 products from 200 start-ups have been introduced in stores.
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