DoorDash has launched virtual convenience stores in eight cities in the US, called DashMart, offering a range of household essentials and restaurant retail products.
The online convenience stores are available in Chicago, Minneapolis, Columbus, Cincinnati, Dallas, Salt Lake City, Phoenix, and Redwood City. More stores are set to launch in San Diego, Baltimore, Denver, Sacramento, and Concord, over the coming months. The stores are owned, operated, and curated by DoorDash, and do not have brick-and-mortar locations. Instead, customers can order through the DoorDash app, and orders are fulfilled from micro-fulfilment centres, with delivery in 30 minutes.
DashMart offers a range of 2,000 convenience and grocery items, including ready meals, snacks and household supplies. DoorDash has also partnered with national restaurant brands, including The Cheesecake Factory, and Nando’s, as well as local restaurants to offer fan-favourite retail products.
This follows the news in April that DoorDash evolved its business model to offer delivery from convenience stores. It partnered with several national and regional convenience store chains, including 7-Eleven, Wawa, Casey’s General Store, and Circle K.
Evolving business models
Like DoorDash, throughout the pandemic companies have been evolving their business models. Many have been developing new products and services to help improve access to food items during a period of unprecedented demand:
- Several restaurant operators have become grocery retailers
- Foodservice wholesalers have made their products available through supermarkets
- Online retailers have started to offer fixed-price boxes of grocery essentials
What we have seen during this crisis is that many companies have accelerated programmes, focused on solving customer-related challenges. Many will be better positioned post-crisis to implement change programmes at pace through drawing on capabilities developed through this period.
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