Dollarama launches online store

Date : 22 January 2019

Canada’s leading dollar store chain, Dollarama, has launched a new online store, offering products in case quantities.

1,000 products available for home delivery

The national launch of the store follows on from a five-week pilot in Quebec. The store offers around 1,000 products across consumable and general merchandise departments for purchase in full cases. Product categories include cleaning, clothing, electronics, food, hardware, health and beauty, home, kitchen, office, party, pets and toys. The retailer offers just under 150 products within the food category, including beverages, confectionery and snacks.

Source: Dollarama

Segmenting ranges by shopper type

In line with Dollarama’s value positioning, online pricing matches store pricing. Products are offered across the retailer’s price points, ranging from $1 to $4 per item. In addition to shopping by department, the site has been designed to enable shopping by shopper type. These include catering, restaurants and hotels, hospitals and care facilities and workplaces.

Appealing to business operators

This will help drive the appeal of the site among these specific groups, enabling Dollarama to compete with more established wholesale services. While the service can be shopped by individual users, it is likely to appeal to business operators, especially small business that will be attracted by the added level of convenience that home delivery offers. This launch will help Dollarama to drive further growth, expand its product offer and enable it to test new products before launching in-store.

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