DIA evolving in Spain, expanding in Paraguay

Date : 14 June 2017

As DIA rolls out an evolution of its La Plaza format in its home market and it sets out its investment plans for its newest operations in Paraguay, we round up news from the retailer.

New services being added to La Plaza

According to reports from local trade publication infoRETAIL, DIA is looking to adapt its La Plaza brand following changes to two stores in Madrid. The modern design has changed the format’s interiors and its assortment. The retailer has said that the new store will upweight its range of gourmet products, with about 1,500 more SKUs added.

Meanwhile, the layout of the store has been adapted, especially in the fresh departments. Also, new services, such as enabling shoppers to have their bread sliced, and products, such as freshly squeezed orange juice and roasted chicken, have been added.

Investment plans set out for Paraguay

In its newest market of Paraguay, meanwhile, DIA is set to invest US$45m over the next five years to fund the opening of 45 stores. The retailer’s first store will open in Asunción later in 2017, while it is setting itself the target of opening 90 stores by the end of five years through a mix of company owned and franchised sites.

DIA is focusing ever more on Latin America as a source of long term growth after announcing it had started ‘a process to explore the strategic options for its activities in China’ as part of its first quarter results.

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