Last year, Costco Japan announced plans to launch an online store. We are now beginning to see the wholesaler make progress.
Costco online shopping coming soon
In preparation of launching its online shopping platform, Costco Japan has revamped its corporate website. The wholesaler has introduced a new AI ChatBot system and is advising shoppers to prepare by registering online to create an account and preorder cakes.
Reaching new shoppers
We expect the launch of online will help Costco expand its membership base, reaching new types of shoppers. Currently, its warehouses mainly target families and housewives, but the service will make it easier for the elderly and busy professionals to shop at Costco.