Coop Sverige has invested SEK100m (€9.7m) into launching its latest app. The app has been designed to fully integrate with the company’s ecommerce business.
“Long-awaited” and user-friendly…
The app is user-friendly and has been designed with “simple and flexible solutions that make it easier for the search”. Claes Hessel, ecommerce manager at Coop, commented, “The app is a long-awaited addition that will make it easier for many, while we can increase our online sales”.
…with five navigational functions
It features five options; a search function, product categories, previously purchased items, saved shopping baskets and current offers. There is also a large bank of recipes available.
Offers are tailored towards the customer, based on their previous purchases and so advertising is more personalised. 60-70% of customer orders are based on purchasing history.
…and free delivery
Customers can choose their preferred delivery time slot and add multiple addresses through the app. Free delivery is available and customers can receive delivery follow-up information through push notifications. Coop Sverige is currently trialling the service at Stora Coop stores in Falun and Sisjön.
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