Coles launches Best Buys

Date : 01 June 2020

Nick Miles

Head of Insight - Asia Pacific

Coles has launched a new promotional mechanic in its stores called Best Buys, similar to the successful Special Buys run by Aldi.

Best Buys available in 28 stores

The Best Buys campaign has been launched in 13 Coles stores in Victoria and 15 in Western Australia, offering homeware items up to 80% off the original price. Items on sale include cookware, electrical kitchen items, dog beds and tupperware. Although it is unsure how often the offers will be rotates, the execution, with products in low level shop floor bins, is very similar to that to Aldi, who rotate their Special Buys twice a week.

Offers will help drive footfall to its stores

Coles General Manager for Health & Home, Jonathan Torr, commented, “We have introduced Coles Best Buys to add some sparkle to the shopping experience as well as provide convenient and affordable options to our customers. Customers have told us they love it when they can get all of their needs in the one store. We think they are going to love our new Coles Best Buys range, which is a great example of the good things we’re doing to inspire customers by offering them great quality, value and going beyond what they expected when they walked into our store.”