The Co-op has launched its first online home delivery service that offers customers delivery via a dedicated online store in as little as two hours.
Two hour delivery
Co-op’s new dedicated online store offers a range of around 1,500 products including food, drink, household goods and health and beauty products. A £5 delivery charge applies to all orders, with a minimum spend of £15. A free click and collect service is also available. The new service offers customers delivery of these products in two hours, and is initially available to shoppers within a 2.5 mile radius of a Co-op store on the Kings Road in Chelsea, with plans to roll out the service to a further eight stores in London. If successful, the trial could be rolled out to further towns and cities across the UK.
For this service, Co-op has partnered with e-cargobikes.com to deliver orders using zero emission electric cargo bikes, the same service provider that Sainsbury’s partnered with last year for its own grocery delivery service.
Chris Conway, head of food digital at Co-op, commented: “This is an exciting time for the Co-op, with trials underway on a number of new, online initiatives. As the leaders in convenience shopping we want to look at different ways of bringing our award-winning products closer to shoppers, and this new service does exactly that”.
Home delivery schemes
The retailer has been exploring a number of different home delivery schemes. It has recently been trialling the use of robots in Milton Keynes with Starship Technologies, where autonomous robots are used to make delivery from a local Co-op store. The society has also announced a free grocery delivery service by taxi at eight stores across the UK, as well as its home delivery scheme with Deliveroo.
Due to shopper demand and rising expectations, we are increasingly seeing retailers investing to improve their delivery standards, not only offering same day delivery, but also more immediate solutions for shoppers. The Co-op joins a number of retailers offering fast delivery options, tapping into the trend of creating more convenient solutions for customers.
Most recently, Ocado has launched a one-hour delivery service, Ocado Zoom. For more information on this service, click here.
Retail Analysis subscribers can also read and download our Last mile: delivering the goods report.