Casino invests in its Cdiscount

Date : 11 December 2018

France-based Casino has signed a deal with Natixis Payments and acquired online services start-up Stootie to expand the range of solutions met by its ecommerce subsidiary Cdiscount.

Deal signed with Natixis Payments…

The partnership will jointly develop an e-wallet and integrate Dalenys as payment service provider partner for Cdiscount. From 2019, Cdiscount users will be able to purchase goods in one click, without entering their bank details. They will also be able to choose to pay in full or in instalments and can receive cashback on purchases.

Natixis will provide e-wallet expertise through its S-money digital platform and Dalenys will help roll out the e-wallet. Cdiscount will benefit from Dalenys’ expertise ahead of the implementation of new online transaction security protocol 3DS 2.0, which is expected to be rolled out in 2019.

Casino’s head of strategy and digital transformation, Cyril Bourgois, said, “This move is part of our strategy to swiftly develop an extensive range of value-added services for our customers…this new wallet created with Natixis will offer Cdiscount’s millions of customers a secure and seamless payment experience as well as a range of new services”.

…as start-up Stootie is acquired

Cdiscount has acquired online services start-up Stootie for €720,000. Stootie was put into receivership in October following cash flow difficulties. The move followed a period of struggle for Stootie, which had been challenged to makes its business profitable. Stootie brought together a community of 150,000 ‘Stooters’ (people offering their services) who provided home improvement, troubleshooting and cleaning services, amongst others.

In 2017, Stootie and Cdiscount formed a commercial partnership where Cdiscount offered its users installation services, carried out by Stootie. Cdiscount will extend this partnership, provide expertise and implement cost synergies to strengthen Stootie’s development. The partnership echoes the step taken with incorporating Dalenys as a payment provider by helping Cdiscount build a diversified services platform.