France-based trade publication LSA has reported on the new look and feel of Carrefour’s updated design for its Bio format. The new design is set to be rolled out to ‘dozens’ of stores in France and across its European operations in 2019.
New design to put focus on organic ranges
The new, 250 sq. m store was shown off by Carrefour’s head of organic, Benoit Soury. He said the updated look and feel was meant to spotlight the banner’s organic focus. Soury was quoted as saying: “Our old models were perceived as convenience stores that stock organic products. Now, with this new concept, we want to be seen as a distributor of organic products.”
The store, in Asnières-sur-Seine, starts with its fruits and vegetables range, with 98% of the products sold loose. The number of fresh SKUs has been expanded to 115, versus 80 previously, while there is a chiller cabinet close by to stock those items that need to be chilled. Carrefour has expanded the range of products able to be bought in bulk, to 190, versus 30 previously. Soury said the retailer was not enabling certain products to be bought in bulk, such as wine, due to supply chain challenges, which mitigates the benefits of doing so.
Design to be expanded across Europe
The new design has been rolled out to three stores in France and four in Spain. Two further stores will be opened by the end of 2018, with many more to be added in 2019.
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