Carrefour launches new beauty concept

Date : 08 October 2019

Carrefour has launched its new beauty concept, Sources.

Specialising in new categories

Carrefour has opened the first in its new chain of beauty stores, Sources. The new store is located in Marais, Paris.

The news aligns with the retailer's priorities to boost its offer in non-food.

To support the new concept, the retailer has teamed up with Clean Beauty App, which has over one million users in France. The app is designed to make it easier for shoppers to know when products contain harmful ingredients.

The move will enable Carrefour to stand out as a specialist in health, beauty and personal care. It follows the launch of Casino and L'Oréal's drugstore format, le drugstore parisien in 2018, which is well positioned to target younger shoppers in the city with an innovative range in health and beauty and beyond.

Focus on clean beauty

The new concept caters to rising trends around clean beauty and product transparency. The range is well tailored to cater for this demand, with 75% controversial ingredients banned from over 3,500 products.

Products available include beauty, personal care and well-being products such as herbal medicines, catering to a wide range of missions.

In terms of store design, stone arches contribute to a natural overall look and feel, with hanging plants emphasising the ranges natural and clean credentials.

Carrefour commented on the range, “Our ambition is to offer more brands, whether they are known or from young innovative start-ups, the Sources website makes it possible to contact the teams and to apply.”

Standing out for services

The store also offers services, designed to boost in-store experience and create new reasons to visit.

A barber is positioned towards the front of the store, working to drive footfall amongst a male target audience. Treatment rooms in the store extend the offer to include massages.

 

Want to know more?

Retail Analysis subscribers can read and download our latest insight on Carrefour here.

Retail Analysis subscribers can read and download our latest insight on Health & Beauty and Drugstores here.