Carrefour has announced the launch of blockchain technology as the retailer looks to roll out and embed its 2022 Transformation plan. The retailer said the technology was being used for free-range Carrefour Quality Line Auvergne chickens.
Technology guarantees product traceability
Carrefour said the technology was already in use with free-range chickens, of which it sells one million annually, but would be extended to eight further products, such as eggs, cheese, milk, oranges, tomatoes, salmon and ground beef steak in future.
The retailer said blockchain ‘is a secure digital database that cannot be falsified in which all information sent by its users is stored’. Carrefour explained that the technology would benefit all parties along the supply chain, from breeders and producers and ultimately to shoppers. Consumers can use their smartphones to scan a code on products’ packaging to get information from farmers and producers on where and how chickens were raised, what they were fed and where the meat was processed.
Source: Carrefour Group
Carrefour adds to list of retailers trialling technology
Carrefour’s announcement follows other retailers who are aiming to use blockchain technology to improve the traceability of fresh produce. In November 2016 Walmart began testing blockchain as part of its Food Safety Collaboration Centre in China and as part of its goal to be the most trusted retailer in the country.
Using Blockchain technology, retailers and their suppliers are aiming to create a safer, more sustainable food system. The goal is to “shine a light on the food system” through significantly improved transparency and delivering improved traceability. At the same time it will help all parties; save time, remove costs, reduce risk and, ultimately, increase trust in products.
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