Carrefour Italy will release its first product mapped with blockchain technology on 29 September 2018.
The technology follows a series of initiatives in line with Carrefour Italy’s ‘Food Transition’ strategy.
After previously announcing plans to use the technology, Carrefour Italy will release its first blockchain mapped product, the Carrefour Quality Filiera chicken, on 29 September 2018. Shoppers can scan the QR code to trace the chicken’s supply chain information.
Carrefour Italy will be the first retailer in the country to introduce blockchain technology. The retailer hopes to extend the use of blockchain to its private label citrus fruits soon.
Agreements with local supply chains
As well as launching blockchain technology, Carrefour Italy has signed contracts with local supply chains to ensure further transparency of products.
Growth of organic products
Carrefour Italy is also in the process of launching a wider range of organic products that are environmentally friendly and affordable.
Carrefour Italy’s ‘Food Transition’ strategy
These initiatives reinforce the fundamental aims of Carrefour’s Italy ‘Food Transition’ strategy. These include, encouraging sustainable and responsible consumption, making organic products more accessible and creating greater security and transparency.
For subscribers wanting to learn more about Carrefour’s first food blockchain, see our innovation of the week.