Carrefour France’s digital and online initiatives

Date : 08 October 2018

We look at Carrefour’s latest online and digital developments as it increases its use of Drives and acquires online retailer Planeta Huerto.

Google, home delivery and Drives

Local trade publication Lineaires has reported that following its recent partnership with Google, Carrefour has said it will offer shoppers a new buying experience from Q1 2019. Carrefour will use Google platforms (Google Shopping and Google Assistant) to enhance the shopping experience both instore and online.

Carrefour has extended its home delivery service to an additional 28 cities in France. 24 of the of new cities will be supplied by the Ooshop warehouse in Paris. Given the range of challenges associated with home delivery, Carrefour has been increasing its use of Drives.

Since the start of 2018, Carrefour has added 133 Drives, including 16 urban pedestrian Drives. The Drives have strongly increased its coverage in 11 cities. Pedestrian Drives only exist in urban areas and are supplied by the retailer’s new PPC’s (picking platforms). In areas with lower population densities Carrefour is repurposing space in its hypermarkets to enable picking of some parts of shoppers’ orders.

The latter solution has been rolled out in three Carrefour hypermarkets; Aix-en-Provence, Chartres and Vitrolles. Carrefour hopes to create more opportunities to repurpose space, using 1,600 sq m of hypermarket’s space to manage an offer of about 6,000 items. Picking in the repurposed space will be automated, where possible, with orders supplemented by picking in the hypermarket. Carrefour hopes the solution will enable these Drives to manage over 300 orders per day.

Carrefour acquires Planeta Huerto

Carrefour has acquired Planeta Huerto, an online store for organics products, through its subsidiary Greenweez. Planeta Huerto will maintain its brand, staff and management team.

Planeta Huerto was founded in 2011 by Pablo and Alfonso Sanchez and now has a team of 50 people. It serves over 250,000 customers and offers 35,000 products. Its range includes, organic foods and cosmetics, gardening products, eco-friendly cleaning products and DIY tools. The company generated a turnover of €8m in 2017 and forecasts a turnover of €10m in 2018.

The purchase is complemented by Carrefour’s previous acquisition of So.bio, which it made in July 2018. Both acquisitions highlight Carrefour’s continued commitment to promoting the organic sector.

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