Carrefour: channel developments in Europe

Jon Wright
Head of Insight - RA EMEA
@RetailAnalysis

Date : 14 October 2020

As Carrefour acquires an organic specialist in France and expands its online delivery options in Poland, we round up new initiatives from the retailer in Europe.

Carrefour acquires organic specialist in France…

Carrefour has acquired the Bioazur chain of five stores through its So.bio subsidiary. Bioazur operates stores in the southwest of France and helps build its presence in the organic specialist channel. So.bio has grown to 22 stores since Carrefour acquired it in 2019, when there were eight stores, and could reach 30 by the end of 2020.

Commenting on the acquisition, which should be completed in the coming weeks, Carrefour’s organic market director, Benoit Soury, said: “The So.bio and Bioazur brands complement each other perfectly, in terms of geographic location and know-how, enabling Carrefour to pursue its strategic ambition aimed at becoming a major and recognised player in specialised organic distribution.

…As it closes its Sources beauty store

According to reports in local trade publication LSA, Carrefour has closed its Sources beauty store, which was dedicated to clean beauty. The store only operated for a year but comes at a time when the retailer’s expansion has been impacted by the COVID-19 pandemic. As part of the store’s launch Carrefour said it was aiming to open more Sources during 2020, but it seems that is not going to happen now.

Carrefour launches Sprint delivery service in Poland

Carrefour Poland has launched Carrefour Sprint, a service that guarantees delivery in three hours. The retailer has said initially it will be available for shoppers in five kilometers of certain stores in Warsaw, Krakow, and Gdansk. The first store to offer the service will be Carrefour’s hypermarket in Arkadia in Warsaw, with further launches taking place at three further stores in the following week.

The retailer has been expanding its range of online solutions in the last 12 months as it looks to build out its fulfilment options and grow its online scale in the country. Commenting on the launch, Carrefour Poland’s marketing, digital, IT, e-commerce, and financial services director, Michal Sacha, said: “Launching Carrefour Sprint is the next stage in the development of our e-grocery and an important element of the omnichannel strategy implemented by Carrefour."

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