Booths: +11.8% Christmas growth

Date : 13 January 2021

Lucy Ingram

Retail Analyst

Northern grocer Booths, which traditionally sees a strong performance in the golden quarter, saw Christmas 2020 continue this trend, with results that did not disappoint. It reported an 11.8% growth in sales for the three weeks leading up to Christmas.

Key points of performance

  • +15.7% like-for-like sales versus the same three week trading period in 2019
  • +16.6% in the seven days leading up to Christmas
  • +40% business-to-business and wholesale sales
  • +66% orders from the Booths Christmas Book, underlining shopper's preference for distance shopping

COO Nigel Murray has said;

"It’s been a Christmas like no other at Booths, but we were determined to deliver it safely and with appropriate cheer. Customer trust in Booths has grown steadily throughout the pandemic and these results reflect on our commitment to quality and service and prioritising the safety of our colleagues and customers. Our customers feel reassured shopping at Booths, and that is a great credit to our teams."

As a consequence of the pandemic, Booths' cafes were closed throughout the Christmas period and Booths also closed stores on Boxing Day to give staff extra time with their families.

Looking for more insight?

See Booths FY19 results for more details on how COVID-19 has impacted the retailer and its future plans.

See key retailer's performance over the golden quarter as they are announced in our UK Christmas 2020 results tracker. Also, see the latest Kantar market shares from the 12 weeks to 27 December.

Get 2021 off to a great start with 15% off IGD’s virtual workshops

From Category to Account Management, Shopper Activation and Ecommerce optimisation, there’s a host of workshops you can benefit from throughout the year.

Discounted spaces are limited so secure your booking while you can! »