Black Friday online sales dip: context matters

Date : 28 November 2021

Stewart Samuel

Program Director - Canada

Data from Adobe Analytics reveals that online sales on Black Friday fell marginally this year to $8.9bn, compared to $9bn in 2020. We look at what’s behind this dip. Strong performance compared to 2019 This year’s sales performance has to be put into context. Last year’s sales was a record…
To continue reading...
or
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters