Big C ready to ramp up store expansion in Thailand

Date : 26 April 2017

After Berli Jucker became Big C's majority shareholder in March 2016, a series of changes were introduced. Some of these included discontinuation of unprofitable categories, investment in fresh food and the testing of new formats. After a period of consolidation, the retailer is ready to expand its network.

Expansion to focus on revamped mini Big C and hypermarket

Big C revamped the mini Big C, a convenience store format, in December 2016. It also successfully introduced a franchise model. The new concept features a modernised look with dark wood tones, extended ready-to-eat range, seating space and a coffee shop area. 2017 expansion plans will involve:

  • Nine hypermarkets
  • Two Big C markets
  • around 200 mini Big C c-store

Improving current assets part of the strategy

Apart from format development and network expansion, the retailer is also planning renovation of 54 existing stores. The retailer has also started improving customer service with training initiatives from September 2016, and this will continue into 2017. The increased focus on customer service, coupled with investments in fresh food will help support same-store sales growth.