Asda trials new smaller supermarket format

Date : 16 December 2013

Asda is trialling a new high street store format in Woodseats, Sheffield. Formerly a Netto, the 4,000 sq ft store is branded 'Asda Supermarket'.

Asda's strong performing high street store

The new supermarket is one of 147 former Netto stores, acquired back in 2010 for £778m, to be converted into the Asda Supermarket format. The Woodseats store has been operating under the Asda brand since May 2011 but has just been relaunched following a major remodelling exercise. Catering to the needs of the community with its more convenience-like size, the store has been updated to include an improved hot food offer, bakery section and food-to-go range. Proving that Asda is following through on its plan to significantly extend its Click & Collect, the store also has Click & Collect storage and collection points.

Asda's small format strategy

Recognising that its non-participation in the convenience channel is holding back its growth,  Asda is exploring ways to make its offer more accessible to shoppers. However, Asda is keen to protect its low cost model and operational simplicity, so the retailer is taking a cautious approach to smaller stores that will enable it to maintain a common price file across its estate.

Asda's pledge to open more forecourts

The focus on smaller format stores sits alongside Asda's plans to expand its participation in forecourts. At present Asda has just two standalone forecourts, one in Sale and the other opposite Asda House in Leeds, but the retailer has pledged to open 100 in total by 2018 following the success of the current trials.

Asda Trade Briefing 2014

Asda's senior team will take to the stage on 26 February to update suppliers on its vision for the future. For more information and to reserve your place click here.