Asda to open pop-up stores

Date : 04 March 2013
Asda is set to launch its smallest store yet, a pop-up store on wheels, that is essentially a mobile PoS display and checkout. Asda Anywhere The Asda Anywhere stores were unveiled with the recent Asda results and are set to be trialled later this year. According to Andrew George, Asda CMO,…
Register for free to continue reading...
IGD provides the latest news, research and insight to help businesses in the food and consumer goods industry succeed.
With a free account you can access:
  • In-depth articles on the latest developments in the industry
  • Free guides and whitepapers from our functional experts
  • Access to a range of topic-specific newsletters