Asda recruits Sainsbury's Roger Burnley

Date : 13 October 2015
Leeds-based Asda has appointed Sainsbury's retail and operations director Roger Burnley as its new chief operating officer.

Burnley to join Asda in 2016

Changes to the Asda senior team at the beginning of 2015 saw COO Mark Ibbotson move to Walmart, creating a vacancy which will be filled by Sainsbury's Roger Burnley. As Burnley is currently working for a direct competitor, he will join the Asda business some time in 2016. By the time Burnley joins, the role will have been vacant for over a year, however Burnley has an advantage of knowing the retailer well having worked there between 1996 and 2002, taking up the role of supply chain director in 2001.

Going back to his roots

In his current role as retail and operations director, which he has held since May 2014, Burnley is responsible for the performance of 160,000 colleagues across superstores, convenience stores and logistics. He has worked for Sainsbury's since 2006 where he has had various senior logistics-facing roles. The new position at Asda will allow Burnley to apply his wealth of experience, taking the Yorkshire-born retailer back to his roots, where he will no doubt play a key role in strengthening the business which has seen recent Q2 like-for-like sales drop to -4.7%.

CEO Andy Clarke comments on new deputy

Pleased with the new recruit following an extended period without a COO, CEO Andy Clarke has commented that Asda 'couldn't have got anybody with a better retail pedigree than Roger, particularly because he is a former colleague', adding that he believes Asda's board is now 'one of the most experienced and capable in the industry'.

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