Asda reassures on product availability and store safety

Date : 07 January 2021

Nick Gladding

Senior Retail Analyst

As Covid infection rates rise, Asda has urged customers not to buy more than they need and offered reassurance on product availability and store safety.

Online expansion

Asda plans to increase online home delivery capacity from 850,000 to 900,000 slots per week by the start of April. This builds on a 90% increase in capacity since last March.

The retailer is also doubling the size of its partnership with Uber Eats, with 200 stores providing customers with a rapid 30-minute delivery service on 350 Asda-branded products from February.

Improving safety at stores

To keep colleagues and customers safe, Asda is stepping up Covid-19 safety measures across its store estate with the following initiatives:

  • Doubling the hours that Covid Safety Marshals will be on duty at the front of every store from 8am to 8pm to manage access and help with any safety-related queries.
  • Sanitisation stations have been installed at the front of all 631 stores complementing the 3,500 stations already in place inside stores.
  • Increasing the frequency of cleaning regimes for basket and trolley handles.
  • Adding a protective antimicrobial coating to customer ‘touch points’ in stores such as fridge and freezer handles, checkout areas, plus all trolley and basket handles.
  • Asda’s virtual queuing app ‘Quidini’ is now available in all 421 superstores allowing customers to wait in the comfort of their cars for a slot if the store is busy.
  • Automatic counting technology has been installed in Asda’s 100 busiest stores to control access and help customers to socially distance.
  • New point of sale signage to remind customers to respect social distancing in store and to shop solo if they can to ease congestion in stores.
  • These additional initiatives are on top of the extensive safety measures already in place such as Perspex screens at every checkout, clear social distancing signage throughout stores, and regular deep cleaning regimes.