AmazonFresh UK launches on demand deliveries

Date : 10 September 2019

AmazonFresh has launched an on demand delivery option in the UK. The news was shared by Russell Jones, Country Manager, AmazonFresh UK, at IGD Amazon Vendor Leadership day 2019.

Offering more flexibility

Amazon Prime members in eligible areas are now able to use AmazonFresh by paying £2.99 per delivery, with a minimum order value of £40. Members are still able to choose the monthly subscription option and pay £3.99 per month for unlimited deliveries, but Amazon aims to cater to more occasional and first-time users through adding this more flexible option.

With AmazonFresh, Prime members can have grocery items, as well as electronics, flowers, pet supplies, toys, and health and beauty products, delivered in one-hour slots including same-day delivery. The products are available from Whole Foods Market, Booths and Morrisons, as well as local brands. In the UK, the service is now available in 302 postcodes across Greater London and the South East.

Keep up to date with developments at Amazon

See the latest Amazon news here and IGD Retail Analysis subscribers can learn more from our Amazon Strategic Outlook presentation.