Amazon to launch ultra-fast delivery service in UK

Date : 21 April 2020

Rachel Sibson

Retail Analyst

Amazon is set to launch an ‘Ultra Fast Fresh’ delivery service, according to reports from The Grocer.

Merging Amazon Fresh and Prime Now

Amazon is reportedly retrofitting nine of its existing depots in order to handle fresh produce and fulfil grocery orders within hours. The service is said to be a merging of Amazon Fresh and Prime Now. According to the report, it could involve making Amazon Fresh a free benefit of Prime in the UK, instead of the current monthly (£3.99 per month) or per-order charge (£2.99 per delivery). In October 2019, Amazon made its Fresh service a free benefit for Prime members in the US. Previously, members would pay $14.99 a month for the service.

The report also states that Amazon was aiming to offer the ultra-fast service to almost 40% of UK households before the end of the year. Amazon’s Prime Now service is currently available in nine cities including Leeds, London, Glasgow, Manchester and Newcastle.

The news follows the announcement that the UK’s Competition and Markets Authority (CMA) has  provisionally allowed Amazon to invest in food courier service Deliveroo, considering the impact of the Coronavirus (COVID-19) pandemic.

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