Amazon prepares for Marketplace launch in the Netherlands

Rachel Sibson
Retail Analyst

Date : 21 January 2020

Amazon is set to launch Marketplace in the Netherlands later this year, making products from Dutch and international sellers available to customers.

Registration for third-party sellers

Amazon has operated a website in the Netherlands since 2014, where it has since sold books. As well as this, customers in the Netherlands have been able to shop on Amazon’s German website using a Dutch language option, which was introduced in 2016. Customers are also able to sign up to a Prime membership through the German site. The company opened an Amazon Web Services (AWS) development centre in Hague in 2015.

The retailer is now expanding its business to third-party Dutch and international sellers wanting to sell in the country. Merchants are now able to register their businesses to sell on the marketplace via Amazon’s services website, for launch later this year.

Expansion into Europe

The move sees Amazon expand further into Europe, where it already has five marketplaces in UK, France, Italy, Germany and Spain. We forecast that the Dutch online grocery market is 3.4% of the total in 2019, and we predict this will grow to 6.1% in 2024. Once marketplace and logistics are established in a market, Amazon can roll out other channels including Prime Now, Pantry, Amazon Fresh and Amazon Business.

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