Amazon has rolled out its Prime membership service in Brazil, as it looks to further develop its offer in the market.
Largest benefit offering yet
The new service will hopefully drive increased loyalty for the online retailer, opening up what it describes as an the “largest benefit offering ever made available in programme launches in 14 years of history”. Services available to those that sign up will include; exclusive offers, free two-day delivery, Prime Video, Prime Music, Prime Reading and Twitch Prime. Two-day delivery will be available in 90 municipalities across Brazil on more than 500,000 products for members.
The service in Brazil will be priced at BRL$9.90 (US$2.4) a month, or BRL$89 (US$22) for an annual subscription. This compares with the annual US fee of US$119.
The next piece of Amazon's roll out
The new service is another step towards Amazon's entry into the Brazilian market. In January 2019, Amazon launched an in-house fulfilment and delivery network in Brazil. Before then, Amazon in Brazil predominantly sold only books and acted as a marketplace for third parties selling electronic and household items.
Amazon expanding its ecommerce offering will be a cause of concern for Brazil’s current ecommerce market leader MercadoLibre, as well as Carrefour and Casino. Our research piece on online in Latin America highlights the rising demand for ecommerce in the region, as internet penetration and smartphone adoption rates are both rapidly growing.
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