Amazon.fr has launched two new sites - grocery, and beers, wines and spirits - which stock more than 34,000 products between them.
Ranges could be extended
The food site carries the majority of the products (30,000) across more than 25 categories. They include brands, local products and specialist ranges like gluten-free. The ranges could be extended, depending on customers' reactions.
Opportunities in French market
France is Amazon's third-largest European market. The French online grocery market is worth EUR6.6bn in 2015 and we predict this will grow to EUR12.5bn in 2020. Retailers continue to roll out the Drive format; home delivery is less popular than in other European markets but retailers - including Amazon - are using it in large cities to provide choice. Michel-Edouard Leclerc has dismissed the suggestion that Amazon will threaten retailers like Leclerc, saying it is currently far from being its main competitor. Leclerc expects e-commerce could account for 10% of its turnover by 2020.
Other European markets adding food ranges
Amazon has added food ranges in Italy, and AmazonFresh's arrival in the UK is said to be imminent. Find out our view on this development here.