Amazon appoints new UK country manager

Sabira Habib
Retail Analyst

Date : 08 September 2020

Amazon announced John Boumphrey, formerly vice president of its European fashion division as the new boss to lead Amazon’s UK operations.

Boumphrey will start his new role in mid-November

Boumphrey succeeds Doug Gurr who stepped down in June to become director at the Natural History Museum in London. He will start his new role as UK country manager in mid-November.

Boumphrey first joined the business as Amazon’s UK media director nine years ago and ever since he has held several roles across the business’s leisure, home, and consumable good categories. He has spent the last two years leading the fashion division and launched initiatives such as Prime Wardrobe and Stylesnap.

Commenting on his promotion, John Boumphrey said,

“I’m thrilled to have the opportunity to lead Amazon’s UK business, helping us to serve our UK customers and communities, as well as supporting our employees and thousands of businesses the length and breadth of the country. It’s hard to imagine that there were around 2,500 UK employees when I started almost 10 years ago, and since then I’ve seen a UK workforce that will this year grow to more than 40,000.”

This appointment comes at a crucial time as Amazon expands its UK workforce and recently announced it is creating 7,000 new job roles in the UK as it prepares for a busy festive season this year.

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