Aldi expands in China

Date : 15 October 2019

Aldi has opened three more outlets in Putuo, Baoshan and Xuhui districts in Shanghai.

More stores expected

The retailer first entered China via a flagship store on Tmall Global online in 2017. This year, it opened its first two pilot stores in Shanghai’s Jing’an and Minhang districts. There are plans to open 50-100 outlets over the next few years.

Move away from traditional format

The stores have a premium look and feel, a clear departure from its more traditional look globally. A loyalty program and counter services are features not available at Aldi stores elsewhere. Shoppers are encouraged to scan their shopping on the go and pay via a WeChat mini-program. Its latest stores carry a wider range of imported products based on shoppers' feedback and market research.

A spokesperson for the retailer said, “by tapping on its global network, Aldi brings a curated range of product categories including wine and liquor, snacks, beverages, fresh produce, ready- to-eat and ready-to-cook meals, personal care and pet-care products”.

Learn more about Aldi’s pilot store here.

 

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