Aldi begins trialing Deliveroo in Ireland

Date : 29 June 2020

Lucy Ingram

Retail Analyst

Following on from Aldi UK partnering with Deliveroo, the retailer has announced it will now begin trialling the service in Ireland.

How it works

Shoppers can choose from over 200 (140 in ireland) products through the app. These will be picked and packed by Aldi staff and taken for delivery by Deliveroo riders.

A range of essentials such as bread, milk and fresh produce will initially be available to be delivered to shoppers in 30 minutes.

There will be a delivery charge of £4.99 (€4.99 in Ireland).

Source: Aldi

Aldi has said;

"The new on-demand service has been introduced to offer customers greater flexibility and access to affordable Aldi groceries, and to support people across the country who are self-isolating due to Covid-19."

Successful UK trial

Aldi UK successfully trialled this service in eight stores across the Midlands and extended the service to Camden, London in early June. The retailer has said if successful, Aldi will roll out to all stores by the end of 2020.

The trial will begin in Ireland with two Dublin stores.

Growing interest in online from discounters

Aldi's partnership with Deliveroo follows on from the retailer launching online grocery essentials parcels in April. The parcels cost £24.99 and contain 22 items including tea, pasta and antibacterial hand wash. The boxes are limited to one per customer and are designed to help vulnerable shoppers or those self-isolating.

Over the past couple of years we have seen Aldi develop its online proposition by adding more categories to its offering. With the Lidl UK online launch on the horizon we expect this to influence Aldi further, encouraging the retailer to continue to develop its ecommerce proposition.

Discounters moving into the online channel synergises the two fastest growth channels in UK grocery. The cost and complexity of operating online is not a natural fit for Aldi or Lidl. However, the impact of coronavirus has accelerated the normalisation of online shopping even further, and therefore it remains more important than ever for the discounters to engage in this channel. 

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