Albert Heijn is trialling the Hiku smart fridge magnet, making it the first retailer in the Netherlands to do so.
‘Microphone and barcode scanner’
The device offers ‘a microphone and a barcode scanner, which is connected to the wireless home network’. Customers can say the name of a product or scan it with the Hiku smart fridge magnet and then this is added to shopping lists on Ah.nl and via the retailer's Appie app. Shoppers can then purchase products in-store or online.
The retailer will be inviting one hundred of its customers who already shop online to take part in the trial. Participants will receive a free Hiku to test for two months.
Over 70% of shoppers make a list when shopping
Justifying the trial, a press release the retailer said, ‘It appears from a survey among customers that more than 70% make a shopping list when shopping. Many customers sometimes forget to put something on the list or they forgot to take the shopping list to the store’.
Similar devices used elsewhere
Waitrose tested similar technology in early 2015, while Hiku has also partnered with Walmart and Peapod in the US. Elsewhere, in related news, Carrefour is reintroducing its Pikit home scanner, which allows shoppers to add products to their list by scanning barcodes or through voice recognition.