Albert Heijn and BP expanding convenience partnership in Netherlands

Harriet Cohen
Senior Retail Analyst

Date : 02 March 2020

Albert Heijn and BP plan to expand their retail cooperation to over 100 sites across the Netherlands.

To go food available at BP

Shoppers will be able to buy Albert Heijn ‘to go’ food and drinks at select BP stores in the Netherlands. The partnership brings the expertise and experience of both retailers to provide a convenience range tailored to driver’s needs. BP’s existing shop offer will be expanded with the new range later in 2020.

The expansion follows a successful pilot phase with Albert Heijn’s to go shops at eight BP retail sites. Shoppers can choose from a range of freshly prepared food and drinks including, but not limited to, coffee, sandwiches, and fruit juices. Car care products will still be available.

Source: BP

Expansion to fit with wider strategy

Albert Heijn CEO, Marit van Egmond, said: “This cooperation with BP seamlessly fits with our growth strategy. We want to be there for our customers anywhere and everywhere… …With our 130 years of experience we want to make tasty and varied food accessible to everyone and everywhere in the Netherlands and Flanders. In our supermarkets, but also on the road, for example in hospitals, at train stations, colleges and thus petrol stations.”

BP Nederland CEO, Ruben Beens, said: “With Albert Heijn ‘to go’ at our retail sites, we’re meeting a growing demand for convenience, offering a wide, innovative and high-quality range of food and drinks for on the road. Together with our BP Ultimate premium fuels, we offer motorists everything they need at easily accessible locations across the country, with extensive opening hours. The partnership with Albert Heijn underpins the delivery of our strategy to grow our convenience offer globally.”

Our store visit

We previously visited an Albert Heijn and BP trial store in Nieuwe Hemweg. The store added a good range of fresh fruit, vegetables, juices, baked goods, and coffee. These additions help satisfy shoppers needs and drive footfall.

Food was tailored for different times of the day and competitively priced with meal deals including a coffee and croissant for €2.50. Multiple pay points were available for shoppers to get in and out quickly.

The store added collection points for orders from Providing convenient locations for shoppers to pick up their purchases supports the growth of, helping Ahold Delhaize remain a market leader in ecommerce.