Netherlands-based Ahold has announced that it will be extending the reach of its Bol.com pick up point stores to ‘almost every Albert Heijn store’.
Retailer says formula offers ‘convenience for the customer’
Albert Heijn said that in its research of its own shoppers it had found that 84% are ‘more than satisfied with the service, stating that it offers them more convenience and freedom as they don’t have to wait for home delivery’.
Albert Heijn expanding online integration
Ahold has been at the forefront of integrating online purchasing in the Netherlands and enabling shoppers to collect their orders from a range of places. The retailer’s addition of standalone pick up points underlines how it is trying to making shopping as easy as possible for people.
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Our 'global online best practice' special analysis looks at what is behind Ahold’s impressive online growth in Europe and the US and how it is improving how it meets the needs of shoppers.