Ahold Delhaize-owned chains in the Netherlands and the US have announced plans to expand their private label ranges in order to differentiate them from rivals.
Albert Heijn adds exclusive Ron Blaauw range
Albert Heijn has launched an exclusive range of ready to cook meals inspired by chef Ron Blaauw. The assortment includes meats and sauces and enables shoppers to prepare meals quickly and easily at home, with Blaauw noting that the range echoes his culinary aim of trying to make great meals more accessible to a wider range of people. The assortment will be available at all Albert Heijn stores.
Ahold US launches Queen Latifah-designed floral collection
Ahold US has said that it has developed an exclusive floral line in conjunction with Queen Latifah, which will be made available at all Stop & Shop, Giant-Landover, Giant-Carlisle and Martin’s stores and online at Petaldelivery.com. All the flowers in the eight bouquets and two orchids will be sustainably sourced from certified farms.