Spain: 2020 developments

Date : 14 January 2020

Bon Preu discussed where it invested in 2019 and announced its record sales growth for the Christmas period.  Meanwhile, France-based Auchan confirmed the success of its gourmet private label range, as it launched a new organic health and beauty range.

Separately, Carrefour introduced a luxury cosmetic range. Finally, the BonÀrea group reflected on its 2019 expansion and revealed its plans for 2020.

Bon Preu announces its 2020 investments…

Bon Preu invested €150m in 2019, an increase of 3.4% compared to 2018. The group opened six stores in the last two months of 2019; four supermarkets and two hypermarkets.

Bon Preu said it will open five new stores in the first three months of 2020; comprising of three hypermarkets and two supermarkets. The group plans to continue to expand its online presence, which introduced its home delivery service in November 2019.

…As it reveals a sales record for Christmas

Bon Preu released its Christmas results, saying sales increased by 12.2% compared to 2018. The results underlined how the retailer had delivered a sales record. Bon Preu said the sales growth over Christmas reinforced its business model, which aims to produce outstanding customer service and provide an excellent variety and quality of products.

The retailer claims strong sales were also a direct result of its new services, which included; sushi, pizza and fish counters. The group suggests the new services were popular as they met shopper demands for ready-to-eat meals, which provided healthy options and saved time.

Auchan expanding its private label

Auchan launched a new organic range across all stores in Spain, dedicated towards health and beauty. Auchan’s new range is called Cosmia Bio and includes; hair care, body creams, shower gel, soap and deodorant. The range also offers products for babies, which comprises of; wipes, moisturiser, all-purpose washing gel and liniment oil.

All Cosmia Bio products have been certified by EcoCert, a French organic certification organisation. The products use 97% natural-origin and 10% organically farmed ingredients. The packaging is 25% recycled materials and 80% of recycled paper.

Separately the retailer said that since introducing its gourmet range, in response to its packaging change at the end of 2018, it had grown to include 150 products. The private label can be identified with black packaging and a golden bird.

Carrefour introduces luxury cosmetics

Carrefour has introduced an exclusive cosmetics brand, called Averac. The range consists of; face moisturisers, sunscreens, anti-aging creams and bb creams. The range is available across all Carrefour’s formats in Spain.

BonÀrea continues its expansion in 2020

BonÀrea specialises in the agricultural food sector, which produces and sells its own poultry and cattle. The group revealed at the end of 2019 it reached a total of 509 stores. The group added 23 stores and extended 15 existing stores, which included moving the location of some stores, in 2019.

BonÀrea announced that due to the positive response from its 2019 expansion it will continue to grow in 2020. The group also announced it will invest to develop new products, whilst improving its environmental commitments in 2020.


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