France: appointments, ecommerce developments

Jon Wright
Head of Insight - RA EMEA

Date : 10 February 2020

As Casino and Auchan appoint new executives and Cdiscount launches a new service in partnership with Shopify, we round up news from the country.

Casino changes management team in France…

Casino has appointed Philippe Fradin as executive director of its hypermarkets, three months after he left a similar role as executive director general of both Géant hypermarkets and Casino supermarkets. He will take over responsibility for the hypermarkets from Cédric Osternaud, who was heading up both Casino’s hypermarket and supermarkets, but will now focus on its supermarkets and projects that overlap between the two formats. Fradin will report to Tina Schuler, chief executive of Casino Supermarchés, Géant Casino and Casino Proximités.

…As Auchan appoints an ecommerce director

Auchan France has appointed Cyril Olivier as its ecommerce director for France. Olivier will take over responsibility for all the retailer’s phygital operations in its home market. These include: Auchandrive,, Drive Piéton, Auchan Direct and home delivery, lockers, digital partnerships and the Auchan Minute format. The role also oversees all Auchan’s web sites and digital applications.

Cdiscount integrates Shopify application

France-based trade publication LSA has exclusively revealed Cdiscount has collaborated with Shopify to launch Cdiscount Feed. The application will enable sellers to market their goods simultaneously on the Cdiscount marketplace and Shopify’s web site. The cloud-based solution allows sellers to ‘automatically import… orders into Shopify, update quantities, prices, manages price repricing, invoicing and many other functions’.

Commenting on the launch, Cdiscount’s director for its marketplace, internationalisation and strategy, Thomas Métivier, said: “ Merchants will be able to expand their catchment area and also get a new sales channel through our marketplace, with an integrated technical option.