As Carrefour looks to improve the experience for shoppers of its hypermarkets on a global basis, we round up developments from country operations as they look to make its largest store relevant for today and in the long term.
Carrefour trialling Quitoque click and collect concept
Using the Quitoque recipe box solution, Carrefour has launched a trial of a click and collect solution at five stores, rather than having to have shoppers receive their orders at home. Commenting on the solution, one of Quitoque’s co-founders, Céline Nguyen, said: “For some people, being at home on a given delivery window can be a stumbling block.”
The five stores running the trial are in Yvelines, including two in Saint-Quentin-en-Yvelines: Villepreux, Voisins-le-Bretonneux, Marly-le-Roi, Montesson and Croissy-sur-Seine. Nguyen said the stores were chosen as Quitoque already delivers a lot in the area, which is close to its logistics site. According to Nguyen the trial has been successful, with 200 orders being delivered following its launch.
Carrefour Spain adds post office in hypermarket in Madrid
To create new reasons for shoppers to visit and to encourage third parties to use space its stores, Carrefour has announced Correos, Spain’s national postal service, has agreed to install a courier office in a hypermarket in Madrid. The site will enable Correos customers to ‘pay receipts and traffic penalties, purchase prepaid cards, recharge phones, buy event tickets and send or collect parcels’. The companies said that while this is the first example of the collaboration, they did not rule out extending it to more hypermarkets in future.
Carrefour and Google expand partnership to Poland
After announcing an agreement for France, Carrefour and Google have extended the reach of their strategic partnership to Poland. The companies have said the aim is to strengthen Carrefour’s position in the digital channel and to offer a better shopping experience. They said the collaboration would see them work together to develop omnichannel solutions, mobile technologies and increase brand influence.
As in France, Carrefour will share its experience with products and stores, while also sharing the data generated by its store-based and online shoppers. Separately, Google will share its understanding of digitisation, new technologies, AI, while it will also support the retailer’s training and workshops for its staff.
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